How To Get More Traffic and Leads WordPress Tips Part 3

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How To Get More Traffic and Leads WordPress Tips Part 3

Welcome back…

In part 1 of this series “How To Get More Traffic and Leads WordPress Tips”…

We looked at choosing your "Blog Platform" and why we recommend WordPress…

And in part 2 we looked at Branding your site...

Now we move onto customizing your site with "Plugins"...

Some plugins are essential while other others are supportive and some are just to nice to have...

Its also important to remember that plugins slow down the load time of your site and as this is a ranking factor for Google and other search engines here at SEO we only talk about essential and supportive plugins...

We say essential and supportive because they ad value and functionality to any WordPress site...

Here are our essential plugins...

Yoast SEO 

We use Yoast SEO for our sites; an alternate would be All In One SEO...

WordPress site users who are serious about SEO often use highly rated plugins in an effort to supercharge their results. And with over one million active installs, Yoast SEO is the leading plugin on the market for SEO...

Also why don't you get your FREE copy of The Ultimate Guide To Website Search Engine Optimization...

Jetpack

Jetpack is installed on all of your sites...

Keep any WordPress site secure, increase traffic, and engage your readers...

Traffic And SEO Tools

Traffic is the lifeblood of any website. Jetpack includes...

• Site stats and analytics.


• Automatic sharing on Facebook, Twitter, LinkedIn, Tumblr, and WhatsApp.


• Related posts.


• Search engine optimization tools for Google, Bing, Twitter, Facebook, and WordPress.com.


• Advertising program that includes the best of AdSense, Facebook Ads, AOL, Amazon, Google AdX, and Yahoo.

Security And Backup Services 

Stop worrying about data loss, downtime, and hacking. Jetpack provides:

• Brute force attack protection.


• Downtime and uptime monitoring.


• Secured logins and two-factor authentication.


• Malware scanning, code scanning, and threat resolution.


• Site backups, restores, and migrations.

Content Creation

Add rich, beautifully presented media, no graphic design expertise necessary...

• A high-speed CDN for your images.


• Carousels, slideshows, and tiled galleries.


• Simple embeds from YouTube, Google Documents, Spotify and more.


• Sidebar customization including Facebook, Twitter, and RSS feeds.


• Extra sidebar widgets including blog stats, calendar, and author widgets.


• High-speed, ad-free, and high-definition video hosting.

A Community

Create a connection with your readers and keep them coming back to your site with:

• Email subscriptions.


• Comment login with Facebook, Twitter, and Google.


• Fully customization contact forms.


• Infinite scroll for your posts.

Google XML Sitemaps

Provides your site special XML sitemaps which will help search engines like Google, Bing, Yahoo and Ask.com to better index your site...

With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally, it notifies all major search engines every time you create a post about the new content...

Link Juice Keeper

Redirects pages with broken ULR links to your site, helping to retain site visitors...

Incoming links play important role in ranking well in Google and other search engines. Therefore you should assure that every incoming link leads to one of pages on your blog. This may be a challenge, because World Wide Web is dynamic and changes every day...

• You can remove some posts or pages on your blog.


• You can change URL scheme on whole blog.


• Yncoming links may became broken (e.g. due to some automatic text formatting).


• Someone may simply put wrong (broken) link somewhere.

All of the above leads to link juice waste. You can avoid this by using this plugin. It redirects all non-existing URLs which normally return a 404 error to the blog front page using 301 (permanent) redirect...

This way everyone who comes to your blog via broken link (both people and robots) will be redirected to the front page...

WP Social SEO Pro

Excellent for enhancing your social online activities...

The WP Social SEO Pro plugin allows you to enhance and magnify the Social Media Signals and SEO transmitted from your Wordpress Blog to Social Networks like Facebook, Twitter, and Google Plus; along with easily configuring Google Authorship and Publisher status for you and other users of your Wordpress blog.  It also enables the full use of Google Structured Data (Rich Snippets) on your blog, Image Optimization via the Kraken API, HTML5 Boilerplate Optimization of your .htaccess file, and more...

The SEO Booster Lite (Free) Version is limited to Posts on your Wordpress blog and does not have the advanced Google Plus and Advanced Twitter Card Optimizations as well as a host of smaller fine tuned optimizations not readily apparent from the outside looking in...

The power of the SEO Pro and SEO Pro Pro Plugins is the behind the scenes Meta Tagging, Rich Snippet, and Authorship/ Publisher attributes which allow Google, Bing, Facebook, Twitter, Google Plus, and other search engines and Social Networks identify and deliver content from your site in Search and through Social Sharing more effectively than you would be able to do otherwise...

TablePress

Allows you to produce tables on your web pages...

More importantly the content of TablePress provides "Formatted Data"...

The TablePress plugin enables you to create and manage tables on your WordPress site. No HTML knowledge is needed, as a comfortable interface allows to easily edit table data. Tables can contain any type of data, even formulas that will be evaluated. An additional JavaScript library can be used to add features like sorting, pagination, filtering, and more for site visitors. You can include tables into posts, pages, or text widgets with ease. Tables can be imported from Excel (.xls and .xlsx), CSV, and HTML files and also be exported....

TablePress allows you to do the following (not necessarily a complete list):

• Manage tables in your WordPress admin Dashboard.


• Show tables in your posts, on pages, or in text widgets using a Shortcode.


• Show tables anywhere in your theme using a Template Tag function.


• Table features include (may be enabled for each table individually)...
  
  • Any content you like: Text, numbers, images, links, even HTML or JavaScript.
  
  
  • Excel-like formulas in tables
  
  
  • Table structure can contain combined cells.
  
  
  • First row can be table head row.
  
  
  • Last row can be table foot row.
  
  
  • Alternating row background colors.
  
  
  • Row highlighting (when hovered with the mouse).
  
  
  • Print table name above or under the table.
  
  
  • Print table description above or under the table.
  
  
  • Features of the DataTables JavaScript library, like sorting, pagination, filtering/search, scrolling of table data.
  
  
  • Individual styling of your table via CSS possible (e.g. for sizing or color changes).
  
  


• Functions in the editing interface include...
  
  • Add/create tables (by manual input).
  
  
  • Import tables (in Excel (.xls/.xlsx), CSV, HTML, or JSON format, from file upload, URLs, server location, or direct input), even with bulk import.
  
  
  • Export/save/backup tables to most of these formats, even with bulk export.
  
  
  • Edit the table data and structure (add/insert/delete/move/swap/duplicate/hide columns/rows, sort columns).
  
  
  • Easily add links or images to your table (from the Media Library).
  
  
  • Advanced editor for styling changes without having to know HTML.
  
  
  • Copy/duplicate and delete tables.
  
  
  • Easily insert a table into your posts and pages using a button in the editor toolbar.
  
  
  • Preview of the table.
  
  

Here are our supportive plugins...

Elegant Themes Bloom

Bloom Email Opt-Ins

Bloom is the ultimate email opt-in plugin for WordPress. With Bloom, you can easily add opt-in forms to your website and harness complete control over the design and location of each...

Email marketing is extremely powerful, in fact we see 20X the engagement from emails than we do from posts to our social media profiles...

Bloom lets you target or exclude specific posts and pages and display unique forms with unique offers based on visitor location and interaction...

Bloom has over 100 amazing templates, each of which can be completely customized using Bloom's extensive design settings...

Choose From 6 Different Display Types

• Automatic Opt-In Pop-Up Bloom lets you create automatic opt-in pop-ups that can be triggered by timed delays, when a user reaches the bottom of a post or page, or even after they comment or purchase. This is an extremely effective way to generate and convert leads.


• Automatic Opt-In Fly-Ins Similar to triggered pop-ups, fly-ins are another great way to grab your readers' attention. Again, these can be triggered by user interaction such as timed delays or at the end of a page.


• Inline Opt-In Forms Sometimes there is need for a more location specific approach than you can get with a global pop-up or fly-in. That's where inline opt-in forms come in. Simply configure your form, generate its shortcode, and place it inside the WordPress post editor.


• Below Content Opt-In Forms Perfect for blog posts and content heavy pages, Bloom allows you to automatically place opt-in forms below your post or page content, capturing the attention of your most engaged readers without upsetting their reading experience.


• Widget Area Opt-In Forms Sidebars and footers are great places to add an opt-in box. Bloom makes it easy to add opt-ins to any widget-ready area using the Bloom widget. Create as many widgets as you like and add them to any widget-ready area on your website.


• Require Opt-In To Unlock Content Requiring users to subscribe to your lists before gaining access to premium content is a great way increase your subscriber count. Bloom can act as a pay-wall between your free resources and your visitors, quickly turning traffic into loyal followers.

Automatic Pop-Up & Fly-In Triggers

• Timed Delay


• Bottom of Post


• After Scrolling


• After Commenting


• After Purchasing


• After Inactivity

100+ Pre-made Templates

Bloom comes with 115 pre-made templates that let you get started with beautifully designed opt-in forms in seconds. These can then be fully customized to look exactly they way you envisioned...

Increase Conversions With A/B Testing

Split testing lets you compare the performance of multiple variations of the same opt-in form to help you figure out which one is the most effective. These different variations will be shown to different visitors, and their conversion rates will be compared to each other so you can see which one is the highest performing variation...

Conversion and Email List Statistics

It is almost impossible to refine and improve the way you are targeting your visitors without actionable insights around when, where, and how your opt-ins are converting the best. Bloom comes with a robust statistics dashboard to give you a real-time overview of Bloom's performance...

Responsive & Retina Ready

We know that your opt-in forms needs to be readable and accessible from all devices, allowing visitors to opt-in no matter how they are viewing your site. Blooms opt-in forms and dashboard are fully responsive and look great all the way down to even the smallest mobile devices and highest resolution screens...

Learn more here Elegant Themes Bloom...

Elegant Themes Monarch

Monarch Social Media Sharing

Monarch is hands down the best social sharing plugin for WordPress. Monarch was built to get you more shares and more followers using highly effective social sharing methods...

Social Sharing Made Easy

Social Media is the lifeblood that keeps the internet glowing, and Social Sharing lets you harness that activity and use it as a positive force for your business...

Choose from over 20 social sharing networks to display on your website. Add and arrange any number of available networks to create a custom collection of sharing options for your visitors...

Create Sharing Buttons in 5 Different Locations

• Floating Sidebar A floating sidebar is a very common, effective, and sleek way to add social sharing icons to any page on your website. We've even included unique hover styles for the vertical and browser edge orientation of a social sidebar.


• Above & or Below Content Perfect for blog posts and content heavy pages, Monarch allows you to place sharing buttons either above the content area, below the content area, or in both locations.


• On Images & Videos Media is arguably the most shared content on the web, and Monarch makes media sharing even easier. When users hover over media elements within your content, social sharing buttons fade in for quick and easy sharing.


• Automatic Pop-Up Monarch lets you create automatic sharing pop-ups that can be triggered by timed delays, when a user reaches the bottom of a post or page, and even upon page leave. These are incredibly effective.


• Automatic-Flyin Similar to triggered pop-ups, fly-ins are another great way to grab your readers' attention when they are most engaged. These can also be triggered by time delays, page location, or when the user's mouse is leaving the page.

Automatic Pop-Up & Fly-In Triggers

• Timed Delay


• Bottom of Post


• Upon % Scroll


• After Commenting


• After Purchasing


• After Inactivity

Over 35 Social Networks to Choose From

Monarch lets you choose from over 30 social profiles and networks. Just supply your profile URL's and Monarch will display the network icons and even dynamically pull your existing follow counts if desired...

Choose Button Shapes, Colors, & Hover Effects

Monarch offers 3 button shapes, 5 sidebar button hover effects, and 4 inline button hover effects. Combining these appearance options allows you to fit your social icons perfectly into the design of your theme...

Display Network Names & Social Counts

For a more robust social link, you can display the network names and or the individual or total share or follow counts. No matter what information you choose to display, your social links will look great...

Pick Your Icon Orientation

Being able to display the social network icon above or to the left of your share counts, follow counts and/or network name doubles the design opportunities available to you. Whether you are displaying your icons in a more vertical or horizontal orientation, this option lets you take advantage of the space...

Use Native Network Colors or Pick Your Own!

By default, the button colors will be that of the native colors of each social network. For a more custom appearance, you can pick custom colors for the button and icon colors for both before and on hover...

Check Your Statistics

An overview of your Monarch statistics can be accessed at any time via the dashboard. Just click the stats icon in the upper right for statistics around your shares, follows, and likes...

Elegantly Responsive

We know that your website needs to be readable on all devices while still allowing visitors to share your web pages. Monarch's sharing icons are fully responsive and look great all the way down to even the smallest mobile devices...

Learn more here Elegant Themes Monarch...

And yes you guessed it, we do not recommend any "Nice to have" plugins...

You should run your site as an "Ongoing Business" not a "Part-time Hobby"...

Choosing The Right Website Design Builder

Elegant Themes Divi - Responsive Web Design

We build all of our websites using the market leading Responsive Web Design DIVI, as this allows us to build Bespoke Beautifully Designed Client Engaging Websites That Convert Visitors Into Customers...

A Web Designer's Dream

DIVI is the ultimate tool for web designers...

With DIVI, you can build just about anything...

It's the most versatile theme we have ever used and the only theme you will ever need...

An Amazing Community

When you use DIVI, you become a part of a community of hundreds of thousands of DIVI users. It's a wonderfully helpful group of talented and loving people...

A Theme You Can Trust

Elegant Themes have been building the world's most popular WordPress themes for over 8 years...

A Theme Clients Love

Client's love DIVI because it gives them the power to modify their own content without having to learn the in and outs of an often-confusing WordPress interface...

Control Client Access

DIVI is one of the only themes to offer a comprehensive roles system. Limit what your clients can do in the DIVI Builder to prevent them from messing up your design...

Dedicated Support

Elegant Themes have a huge support team and are dedicated to helping their customers get the most out of DIVI. If you run into any problems, they have your back...

Build Unlimited Sites

Unlike some premium WordPress themes, you are required you to purchase additional licenses each time you build a new client website...

Learn more here DIVI...

In Part 4, we’ll be exploring other elements in building traffic and leads in WordPress...

Hope this helps...

Lets talk soon...

Gary



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