Facebook Pixel Why Its Important For Your Ads

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Facebook Pixel Why Its Important For Your Ads

The Facebook Pixel is necessary and relent for all of your Facebook Ads and yet many people including professional advertisers and marketers are still not using them...

Why...

It ranges from I could not be bothered through incompetence to confusion, about their implementation...

So lets be clear about Facebook Pixels...

Without the Facebook Pixel you cannot accurately track conversions and as a consequence you can’t optimize for conversions...

The Facebook Pixel allows you to fully utilize and exploit the following Facebook Ads features...

1. Website Custom Audiences


2. Standard Events


3. Custom Conversions


4. Conversion Tracking


5. Conversion Optimization


6. Dynamic Ads

Facebook Pixel Website Custom Audiences

Using the Facebook Pixel with Website Custom Audiences is simply essential to achieving great results...

With Facebook you can create Custom Audiences for example when people visit your site on the following basis...

• All of your website visitors during the past 1-180 day


• People who visited a particular page or group of pages


• People who visited a particular page but not others


• People who visited during the past 180 days, but not lately


• People who executed certain events X number of times or valued at X dollars


• People who were within the top 5%, 10% or 25% of most active visitors

We use the FB Pixel for the above but also for...

• Targeting site visitors to promote a recent blog post


• Targeting site visitors for "themed content" for example The 21 Steps To Making Money Online


• Targeting Lookalike Audiences of our site visitors

Facebook Pixel Standard Events

Facebook Pixel Standard Events include the following...

• Search


• View Content


• Add to Cart


• Add to Wishlist


• Initiate Checkout


• Add Payment Info


• Purchase


• Lead


• Complete Registration

You can place an extra code on specific pages to tell Facebook that an event occurred...

You can then track this event...

Facebook Pixel Custom Conversions

Facebook knows when somebody visits your site and what page(s) they visited...

So you can stipulate when the purchase of a particular product has occurred by simply telling Facebook the URL which indicates such an event has occurred...

For example your "Thank you" page which is visited after a purchase takes place...

Facebook Pixel Conversion Tracking 

As you have created Custom Conversions and/or Standard Events on your site...

Facebook now knows what a conversion is based on for eample a particular activity on your site....

This allows you to track that activity for example purchases...

However do not forget to tell Facebook to track conversions when creating your ad...

This then allows you to not only track the results of a campaign for example "the number of clicks" but also the results of certain events for example "purchases"...

Facebook Pixel Conversion Optimization

Remember if you do not create Standard Events and/or Custom Conversions, then you will not be able to optimize for conversions...

Facebook Pixel Dynamic Ads

With the Facebook Pixel and Standard Events you will be able to create dynamic ad templates...

Where the Facebook Ads placement depend upon user behavior as opposed to a specific page...

For example a specific product on any page of a site...

Facebook Pixel Summary

You can now appreciate that by utilizing and exploiting the Facebook Pixel opportunities your targeting and tracking will generate superior results with your FB Ads...

Hope this helps...

Lets talk soon...

 

Gary



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