Principles of Great eCommerce Website Design

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Principles of Great eCommerce Website Design

Creating an eCommerce website and figuring out the feel and look is just as important as the products it has on offer, as a well thought out design will boost your conversion rates and repeat sales which are the life blood of any eCommerce site.

So what are the main overriding features of an excellent ecommerce website.

Go Niche Specific

A well thought out ecommerce website will be very, very, niche specific.

Prior to the design the niche research would have been extensive to enable a specific niche feel to be obtained to totally encompass the design of the site.

From layout to colour every aspect would have been researched and design specific for the niche.

This site would not work for another niche its raison d'etre is the niche and the customers it serves.

High Quality Images And Photography

Clearly only the highest quality of original images adn photography will be found on this site.

Product Reviews

Several original and authentic products reviews will be found for every product offered.

Site Navigation

The site will be minimalist in nature and the navigation well thought out and easy to follow. Nothing will detract from the products and messages of the site.

Search Bar

A search bar will always be present for ease of use.

Call To Action (CTA)

CTA will be naturally placed at the right time and place “only”. They will therefore be limited in number and will not distract from the feel of the site. Their sole purpose to direct a specific action at a specific time.

The Trust Factor

The site will present nothing that would call the site into question. All regularity considerations will be adhered to, with full transparency and disclosure throughout.

Including the most secure methods of payment and protection for the customer.

Site Optimization

It goes without saying that the site will be optimize for all devices, and will be exceptionally fast loading. The UX will be exceptional.

In Summary

An eCommerce site should be very, very niche specific and its raison d'etre is its niche and the customers it serves – period.

Lets talk again soon.

Gary

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