On Page SEO Part 3

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On Page SEO Part 3 Search Engine Optimization Guide

Welcome back...

In On Page SEO Part 1 we looked at "On-Page META Data Optimization" and On Page SEO Part 2 introduced "Content" SEO.

Here in On Page SEO Part 3 we are going to continue our look at "Content" SEO.

Content

Authority Links

Authority Links are very important and relevant way to establish extreme relevance for a page.

The way to do this is to link out to an authority page in your niche.

For example:

1. A US tax accountant could link out to page articles on https://www.irs.gov/


2. A health site could link out to page articles on http://www.webmd.com/


3. General authority links can be found on page articles such as http://www.bbc.com/ http://edition.cnn.com/

Any “authority site” that is not a competitor with a Domain Authority (DA) of over 90 will be perfect.

The ranking benefits of linking to authority sites was has been tested and quantified in this study.

For our example, linking to a http://pets.webmd.com/cats/guide/kitten-training-tips article for "cat training" would be ideal.

Try and avoid Wikipedia for your authority links. This is what every other SEO uses and lets remember that Google does not like SEOs, so lets not look like one. Always in SEO ask yourself; is what I am doing going to look natural – to Google.

For every page that you are trying to rank, throw up an authority link somewhere on that page, past the fold, as putting it anywhere above the fold increases the chance that the reader will actually click on it and leave your page (so always set to open links on a separate page, this also keeps your bounce rate low).

There is a lot of discussions in the SEO community about whether or not to make authority links dofollow or nofollow.

The nofollow school point of view is that they want to keep all their link juice on their site and refrain from leaking it off the page.

However this is not “natural”, so here at SEO Hong Kong we use dofollow authority links since the disadvantage of having doflollow authority links on the page would not be worth it.

If you are worried about ranking another page, simply link to an authority page (DA 90+) that is not a competitor, and/or does not rank higher than you already, and/or is not on page 1.

YouTube

Like an authority link, embedding a YouTube video on your page further increases relevance for the page. Videos also increase on-page engagement time, another important metrics in Google’s ranking algorithm together with the increase in UX.

Remember Google loves Google, and Google owns YouTube.

1. Just go to youtube.com


2. Search for the video


3. Go to share and look for embed - copy and paste into your page

Here is an example:

Google Map Embeds and Google My Business

Just as an authority link, embedding a YouTube video on your page increases relevance and authority to your page, so does embedding a Google map on your page - especially for Local SEO.

You can also embed the Google map in your footer so that it will appear on every page.

You will need a Google My Business Listing (Google My Business (GMB)).

1. Just go to Google Maps at maps.google.com


2. Search your location / business


3. Go to share and look for embed - copy and paste into your page

Here is an example:

[caption id="attachment_204425" align="aligncenter" width="571"] TOP Position On Google My Business SEO Southport[/caption]

Just embed the highlighted text (embed code) onto your page.

Providing and developing your Google My Business listing is essential for Local Businesses as our SEO Hong Kong Google My Business listing above demonstrates.

Just imagine YOUR business ranking at the TOP position on Google My Business in your business sector – what would it be worth to you in terms of your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits.

Here’s another example:

[caption id="attachment_25129" align="aligncenter" width="569"] TOP Position On Google My Business SEO Hong Kong[/caption]

In Part 4, we’ll be covering "Siloing" so why don't you subscribe to ensure that you receive the information...

Hope this helps...

Lets talk soon...

 

Gary



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