On Page SEO Part 2

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On Page SEO Part 2 Search Engine Optimization Guide

Welcome back...

In On Page SEO Part 1 we looked at "On-Page META Data Optimization".

Here in On Page SEO Part 2 we are going to take a look at "Content".

Content

Content otherwise known as the context is what goes into the body of the page: the bulk of the text that makes up the body page itself.

Here we discuss guidelines on what is working best in the content of your web pages.

Header Tags

Your <h1>, <h2> and <h3> tags are used to inform Google about the main topic(s) of your page.

Also in the past, these fields were spammed and abused as an easy way to tell Google what you wanted to rank for.

Using them today, we try to include your target keyword only once in one <h1> tag. And to try and make it a part of a larger phrase, and not just the exact keyword.

Example: Cat Training Tips for Newbies

Remember each page should only have one <h1> tag. Most themes have it setup to automatically create a <h1> tag from your page title, so be sure that you do not create two.

Each <h1> tag can have other <h2> tags underneath it, and the <h3> tags go underneath those <h2> tags.

Example:

• Cat Training Tips for Newbies


• House Breaking (Potty Obedience)


• Kittens


• Older Pets


• Tricks


• Sit


• Shake


• Roll-over

(note: in the above example, we still only use "cat" and "training" in the H1 Tag)

What About Ranking For Multiple Key Words

When it comes to on-page optimization, certain places are more valuable to have your keywords in than others. Based our tests, and in the order of impact, from the most valuable keyword real-estate to the least valuable:

1. URL


2. SEO Title Tag (i.e.: <TITLE></TITLE>)


3. H1 (i.e.: Page title)


4. H2, H3


5. Content

We can use this knowledge to our advantage, if we have multiple keywords that we want to target on a single page, which should typically always be the case.

Let's say we have the following keywords we want to target on the homepage in order of importance:

1. Cat Training


2. Cat Obedience


3. Cat School


4. Litter Training For Cats


5. Cat Ball Training

Let’s start with our URL, making a branded domain, with an inner page targeting. How many keywords can we fit in the URL without looking spammy. The following URL covers our two most important keywords.

URL: http://felineexpert.com/cat-training-and-obedience

Now for the SEO title tag. Again, let’s try to get as many keywords as possible in there, remembering the rules we read about before.

SEO Title Tag: Cat Training And Obedience School | Feline Expert

Feline Expert is included in the Tile Tag for Branding purposes – not for generic ranking purposes.

Next comes our Page Title and we definitely will want to get our top keywords in here, and let’s also try to include some of the words that we have not used so far. Additionally, we'll use a synonym “Kittens” to get some semantic advantage.

Page Title (H1): Cat Training School For Both Kittens And Adult Moggy

Whatever we cannot fit into the page tile, whether it’s because of length issues or if it’s just not making sense for our sales copy, we can fit on H2's and H3's.

H2: Litter Training

H2: Playing Ball With Your Cat

Lastly, in the event that we have a long list of keywords, make sure to put them in the content somewhere – see relevancy.

Furthermore, let's say you're trying to rank for the keywords "____ review" and "____ reviews".

You will need to include both 'review' and 'reviews' somewhere on your page. If these are important keywords, then definitely also drop them in the URL, SEO Title Tag, or Page Title.

Content Word Count

SEOs debate over how many words per page is optimal. No one has the exact number, because it pertains on a per-niche and per-keyword basis. For example, pages in the Life Insurance niche typically require more words per page to rank than others.

However, based on our testing experience and recent third party studies, the minimum amount of words you want on a page is:

Regular page: 500+ words

Web 2.0 page: 1000+ words

To be safe, we recommend writing any page you want to rank for with 1000+ words or more.

It’s just going to make your life easier. This however cannot always be achieved, especially if your site is highly graphical, so in those circumstances, stick to the minimum recommendations above.

Google is always looking for highly relevant content and for some niches this requires lengthy articles.

We at SEO Hong Kong have some pages at 22,000+ words with Video and Images and this alone helped us move our client’s site from page 2 to Page 1 on Google with no other actions.

Keyword Density

Keyword density / ratios is also niche specific, there is no magic formula or rule of thumb here.

However, today it is all about being subtle so you should be looking at keyword density as an under-optimization SEO effort.

Individual Words Of A Keyword Phrase Matter Too

Many people ask us to take a look at their site to see if they are over-optimized, for example they may only have "cat training" on their page 4 times, but "cat" is used 40 times and "training" is used 30 times. This has a Google Panda-penalty written all over it – but see below.

So keep keyword phrases down to only 2-3 occurrences: for example once in a <h tag> and 1-2 times in the body of the content on the page.

Also try to keep individual words (Keywords for example “cat”) down to less than 15 occurrences.

Remember to use synonyms for example Kitten to keep the relevancy and the Keyword number count down.  (The above recommendations are for a 500-word article).

However some Keywords can be used more than others if it appears “natural” – to Google.

For example a website for insurance products would use the word “insurance” often and quite naturally.

However if the company was based in say New York and it used a Keyword phrase “New York Life and Health Insurance” more than say 2-3 times (max on a 500 words page count) then the page / site has a Google Panda-penalty written all over it.

In summary be conservative and subtle; smaller natural keywords can be used more often than longer specific keywords but less is more here.

Synonyms

Synonyms are the most under-utilized tool in the on-page arsenal. You can and should use synonyms to establish relevance for a page without risking over-optimization.

In our cat training example, we can use the following words instead of "cat" and "training":

• Kitten


• Tomcat


• Tabby


• Moggy


• Obedience


• Learning


• Instruction

Since our page targeting the Keyword "cat training" we can use "moggy" and "instruction" as often as we wish. We do not care if we are over-optimized for these keywords because hardly anyone is searching for "moggy instruction." But by using these words we are establishing a high degree of relevance for the page.

In Part 3, we’ll be covering "Authority Links" so why don't you subscribe to ensure that you receive the information...

Hope this helps...

Lets talk soon...

 

Gary



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