2.10.2018

How To Build And Secure Your Wealth In A Changing World Part 3

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How To Build And Secure Your Wealth In A Changing World Part 3


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How To Build And Secure Your Wealth In A Changing World Part 3


How To Build And Secure Your Wealth In A Changing World Part 3

Welcome back...

In Part 1 of  How To Build And Secure Your Wealth In A Changing World we explored about what do do about "Dying to young"...

And in Part 2 we looked at the problem of "Living to long" and at the importance of starting your saving plans as soon as possible...

Here in Part 3 we talk about how to investment strategies...

Lets first take a look at the old argument of Bonds Vs Equities...

Stocks Vs Bonds 1801 - 2009


The basic premise of the “Cult of equities” — that Stocks usually outperform Bonds, and by healthy margins…..is as it turns out, not always, and not as much as you might think...

“Anybody that states equities outperform Bonds may wish to reconsider their position” – especially when one cannot always control market timing. This is particularly salient when considering lump sum investments; which prefer stable regular returns; in order to benefit from “Exponential returns”...

From 1802 to 2008, stocks outpaced bonds by 2.5 percentage points annually. But that superior showing can be deceiving because there were long stretches in which stocks under performed; most recently in the 41-year period that ended on February 1928. True, the Standard & Poor’s 500 lagged behind the 20-year Treasury bond by a mere two basis points (two hundredths of a percentage point) a year in this lengthy span, but that’s enough to render it a substandard performer...

Bonds also beat stocks from 1803 to 1871 and from 1929 to 1949. But there were other multi-decade spans, such as the period from 1932 to 2000, when “stocks beat bonds reasonably relentlessly,” Historic evidence shows that stocks have had “Long periods of disappointment, interrupted by some wonderful gains”...

Stocks Vs Bonds 1801 - 2009

So what to do...

Modern Portfolio Theory (MPT) – Why Its Still The Best Investment Strategy


“How to build and secure your wealth in a changing world -The Efficient Frontier; Dynamic Asset Allocation”*


*Markowitz 1952 (Nobel Prize 1990), Sharpe 1962 (Nobel Prize 1990), Fama 1970, Tobin (Nobel Prize 1981), Brinson 1986, Merton (Nobel Prize 1997), Ibbotson 2010.


"The success of any portfolio hinges on the identification of the long-term asset allocation targets that best position investors to achieve the highest possible return for a given risk level"


Given the doubts raised by a small but vocal chorus, it’s worth spending some time to ask if we need a new investing paradigm and if so, what it should be. Answering that question helps show why MPT still is the best investment methodology available...

The basic questions being raised about MPT run something like this...
  • Hasn’t recent experience – i.e., the financial crisis — shown that diversification doesn’t work?

  • Shouldn’t we primarily worry about “Black Swan” events and unforeseen risk?

  • Don’t these unknown unknowns mean we must develop a new approach to investing?


Let’s begin by briefly laying out the key insights of MPT...

MPT is based in part on the assumption that most investors don’t like risk and need to be compensated for bearing it. That compensation comes in the form of higher average returns. Historical data strongly supports this assumption. For example, from 1926 to 2011 the average (geometric) return on U.S. Treasury Bills was 3.6%. Over the same period the average return on large company stocks was 9.8%; that on small company stocks was 11.2% ( See 2012 Ibbotson Stocks, Bonds, Bills and Inflation (SBBI) Valuation Yearbook, Morningstar, Inc., page 23. )...

Stocks, of course, are much riskier than Treasuries, so we expect them to have higher average returns, and they do...

One of MPT’s key insights is that while investors need to be compensated to bear risk, not all risks are rewarded. The market does not reward risks that can be “diversified away” by holding a bundle of investments, instead of a single investment. By recognizing that not all risks are rewarded, MPT helped establish the idea that a diversified portfolio can help investors earn a higher return for the same amount of risk...

To understand which risks can be diversified away, and why, consider Zynga. Zynga hit $14.69 in March and has since dropped to less than $2 per share. Based on what’s happened over the past few months, the major risks associated with Zynga’s stock are things such as delays in new game development, the fickle taste of consumers and changes on Facebook that affect users’ engagement with Zynga’s games. Note: also remember Facebook’s IPO down 53% almost on issue...

For company insiders, who have much of their wealth tied up in the company, Zynga is clearly a risky investment. Although those insiders are exposed to huge risks, they aren’t the investors who determine the “risk premium” for Zynga. (A stock’s risk premium is the extra return the stock is expected to earn that compensates for the stock’s risk)...

Rather, institutional funds and other large investors establish the risk premium by deciding what price they’re willing to pay to hold Zynga in their diversified portfolios. If a Zynga game is delayed, and Zynga’s stock price drops, that decline has a miniscule effect on a diversified shareholder’s portfolio returns. Because of this, the market does not price in that particular risk. Even the overall turbulence in many Internet stocks won’t be problematic for investors who are well diversified in their portfolios...

Modern Portfolio Theory focuses on constructing portfolios that avoid exposing the investor to those kinds of unrewarded risks. The main lesson is that investors should choose portfolios that lie on the Efficient Frontier (Markowitz 1952 (Nobel Prize 1990)), the mathematically defined curve that describes the relationship between risk and reward. To be on the frontier, a portfolio must provide the highest expected return (largest reward) among all portfolios having the same level of risk...

Now let’s ask if anything in the past five years casts doubt on these basic tenets of Modern Portfolio Theory. The answer is clearly, “No.” First and foremost, nothing has changed the fact that there are many unrewarded risks, and that investors should avoid these risks. The major risks of Zynga stock remain diversifiable risks, and unless you’re willing to trade illegally on inside information about, say, upcoming changes to Facebook’s gaming policies, you should avoid holding a concentrated position in Zynga...

The efficient frontier is still the desirable place to be, and it makes no sense to follow a policy that puts you in a position well below that frontier...

Most of the people who say that “Diversification failed” in the financial crisis have in mind not the diversification gains associated with avoiding concentrated investments in companies like Zynga, but the diversification gains that come from investing across many different asset classes, such as domestic stocks, foreign stocks, real estate and bonds. Those critics aren’t challenging the idea of diversification in general – probably because such an effort would be nonsensical...

True, diversification across asset classes didn’t shelter investors from 2008’s turmoil. In that year, the S&P 500 index fell 37%, the MSCI EAFE index (the index of developed markets outside North America) fell by 43%, the MSCI Emerging Market index fell by 53%, the Dow Jones Commodities Index fell by 35%, and the Lehman High Yield Bond Index fell by 26%. The historical record shows that in times of economic distress, asset class returns tend to move in the same direction and be more highly correlated. These increased correlations are no doubt due to the increased importance of macro factors driving corporate cash flows. The increased correlations limit, but do not eliminate, diversification’s value. It would be foolish to conclude from this that you should be undiversified. If a seat belt doesn’t provide perfect protection, it still makes sense to wear one. Statistics show it’s better to wear a seatbelt than to not wear one. Similarly, statistics show diversification reduces risk, and that you are better off diversifying than not...

Timing The Market


The obvious question to ask anyone who insists diversification across asset classes is not effective is: What is the alternative? Some say “Time the market.” Make sure you hold an asset class when it is earning good returns, but sell as soon as things are about to go south. Even better, take short positions when the outlook is negative. With a trustworthy crystal ball, this is a winning strategy. The potential gains are huge. If you had perfect foresight and could time the S&P 500 on a daily basis, you could have turned $1,000 on Jan. 1, 2000, into $120,975,000 on Dec. 31, 2009, just by going in and out of the market. If you could also short the market when appropriate, the gains would have been even more spectacular!...

Sometimes, it seems someone may have a fairly reliable crystal ball. Consider John Paulson, who in 2007 and 2008 seemed so prescient in profiting from the subprime market’s collapse. It appears, however, that Mr. Paulson’s crystal ball became less reliable after his stunning success in 2007. His Advantage Plus fund experienced more than a 50% loss in 2011. Separating luck from skill is often difficult...

"It is difficult to make predictions, especially about the future" – Mark Twain


Some people try to come up with a way to time the market based on historical data. In fact a large number of strategies will work well “In the back test.” The question is whether any system is reliable enough to use for future investing...

There are at least three reasons to be cautious about substituting a timing system for diversification...
  • First, a timing system that does not work can impose significant transaction costs (including avoidable adverse tax consequences) on the investor for no gain.

  • Second, an ill-founded timing strategy generally exposes the investor to risk that is unrewarded. In other words, it puts the investor below the frontier, which is not a good place to be.

  • Third, a timing system’s success may create the seeds of its own destruction. If too many investors blindly follow the strategy, prices will be driven to erase any putative gains that might have been there, turning the strategy into a losing proposition. Also, a timing strategy designed to “Beat the market” must involve trading into “Good” positions and away from “Bad” ones. That means there must be a sucker - or several suckers - available to take on the other – losing - sides. (No doubt in most cases each party to the trade thinks the sucker is on the other side).

  • Are we really saying that we / you are cleaver, have more information, time, and experience than everybody else?

Black Swans


What about those Black Swans? Doesn’t MPT ignore the possibility that we can be surprised by the unexpected? Isn’t it impossible to measure risk when there are “Unknown unknowns”...

Most people recognize that financial markets are not like simple games of chance where risk can be quantified precisely. As we’ve seen (re: the “Black Monday” stock market crash of 1987 and the “Flash crash” of 2010), the markets can produce extreme events that hardly anyone contemplated as a possibility. As opposed to poker, where we always draw from the same 52 card deck; in financial markets, asset returns are drawn from changing distributions as the world economy and financial relationships change...

Some Black Swan events turned out to have limited effects on investors over the long term. Although the market dropped precipitously in October 1987, it was close to fully recovered in June 1988. The flash crash was confined to a single day. This is not to say that all “Surprise” events are transitory. The Great Depression followed the stock market crash of 1929, and the effects of the financial crisis in 2007 and 2008 linger on five years later...

The question is, how should we respond to uncertainties and Black Swans? One sensible way is to be more diligent in quantifying the risks we can see. For example, since extreme events don’t happen often, we’re likely to be misled if we base our risk assessment on what has occurred over short time periods. We shouldn’t conclude that just because housing prices haven’t gone down over 20 years that a housing decline is not a meaningful risk. In the case of natural disasters like earthquakes, tsunamis, asteroid strikes and solar storms, the long run could be very long indeed. While we can’t capture all risks by looking far back in time, taking into account long-term data means we’re less likely to be surprised...

Some people suggest you should respond to the risk of unknown unknowns by investing very conservatively. This means allocating most of the portfolio to “Safe assets” and significantly reducing exposure to risky assets, which are likely to be affected by Black Swan surprises. This response is consistent with MPT. If you worry about Black Swans, you are, for all intents and purposes, a very risk-averse investor. The MPT portfolio position for very risk-averse investors is a position on the efficient frontier that has little risk...

The cost of investing in a low-risk position is a lower expected return (recall that historically the average return on stocks was about three times that on U.S. Treasuries), but maybe you think that’s a price worth paying. Can everyone take extremely conservative positions to avoid Black Swan risk? This clearly won’t work, because some investors must hold risky assets. If all investors try to avoid Black Swan events, the prices of those risky assets will fall to a point where the forecasted returns become too large to ignore...

A third and arguably pathological response to the Black Swan problem is to say that nothing is safe. An extreme event could significantly reduce the value of any asset (“We may not have seen it, but this doesn’t mean that it couldn’t happen”). I doubt anyone has gone to this nihilistic extreme, and I mention it to make it clear that being aware of the potential for unknown unknowns is useful, but not at the cost of decision-making paralysis...

Of course, if you are that privileged investor with a reliable enough crystal ball, by all means use it. The problem lies in knowing whether it is reliable enough...

Although unknown unknowns and Black Swan events make evaluating investment risks more challenging, they don’t change the value of diversification and controlling the risks we do know about...

MPT is acknowledged and supported by Markowitz 1952 (Nobel Prize 1990), Sharpe 1962 (Nobel Prize 1990), Fama 1970, Tobin (Nobel Prize 1981), Brinson 1986, Merton (Nobel Prize 1997), Ibbotson 2010...

Are we really saying that we are cleaver, have more information, time, and experience than these Noble Prize winners who have spent their lives researching and investigating the securities markets for over 100 years...

Interestingly in doing so they have all tried to “Disprove” MPT; they have all been unsuccessful. As a consequence of not being able to disprove MPT they all acknowledge the benefits of implementing a MPT approach...

Importantly then for most investors MPT has all of the benefits that people are looking for in their investment portfolio’s. The ability to participate in the superior investment returns of the stock market, while substantially mitigating the associated risks of doing so...

In Part 4 of How To Build And Secure Your Wealth In A Changing World we will bring Parts 1, 2, and 3 all together...

Where we will meet Bob, "The World’s Worst Market Timer"...

Hope this helps...

Lets talk soon...

 

Gary Williams

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2.07.2018

How To Build And Secure Your Wealth In A Changing World Part 2

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How To Build And Secure Your Wealth In A Changing World Part 2


How To Build And Secure Your Wealth In A Changing World Part 2 

Welcome back...

In Part 1 of  How To Build And Secure Your Wealth In A Changing World we explored about what do do about "Dying to young"...

Here in Part 2 we will explore the problem of "Living to long" and at the importance of starting your saving plans as soon as possible...

When To Start Saving


Some people delay taking out a savings plan, believing that in the future their income will be higher so it will be easier to save more...

In practice, this is a mistake because it loses the enormous benefits of compounded growth over time...

The example below illustrates starting now and saving $24,000 per year for ten years...

Compared with waiting for ten years and then saving $48,000 per year for ten years...

A net average growth rate of 9% per annum is assumed, net of charges...

The Cost Of Delay

In this specific example, if you started now, your fund would be almost 20% larger...

This is why saving early is so important to building wealth and meeting your future financial commitments...

And naturally, if you start now at $24,000 per annum and increased to $48,000 p.a. in ten years time...

Then in this example the total value of your retirement fund would be approximately $1.7m, i.e. the sum of the above...

Price-Cost Averaging or Dollar Cost Averaging 


Price-cost averaging is the practice of investing a fixed amount on a regular basis (e.g. monthly) into a particular investment or portfolio, regardless of the price...

This equates to more shares / units being purchased while prices are low and vice versa...

This results in an average purchase cost (e.g. price of units)....

The average purchase cost should be lower than the price you sell at the end of the period of investment...

In essence it is a risk management strategy with the following assumptions...
  • Prices generally increase over the long-term

  • Prices fluctuate, sometimes substantially, over the shorter term

  • It is extremely hard to successfully time the market

Dollar Cost Averaging Investing

Price-cost averaging is effective because...
  • Buy more when prices are cheap.

  • Removes emotion, research shows emotion usually negatively impacts investment decisions.

  • Avoids trying to time the market.

  • Lowers your overall stress by allowing smaller, regular investments as opposed to a larger investment.

Dollar Cost Averaging Investing

The Cost of Delay


Compound interest has a major effect on your overall return over time....

The amount of time you are invested is the key point; although most are not aware to what extent...

As an example, let’s compare two investors...

Both save the exact same amount of $480,000, receive the same average return of 9% pa until the age of 55 years...

The only difference is when each investor started investing...

Investor A started at the age of 35 years and saves $2,000 pm for 20 years, whereas Investor B started at the age of 45 years and therefore saves $4,000 pm for 10 years...

Investing The Cost Of Delay

Investment Enemies


  • No1 Investor procrastination "Doing something costs something. Doing nothing costs something. And quite often, doing nothing costs a lot more" – Ben Feldman.

  • Tax – investment taxes and death taxes.

  • Inflation – at 5% your wealth reduces by 50% every 15 years.

Inflation


We are living longer and incurring ever higher expenses as the cost of all goods and services increase with the rate of inflation. This impacts the purchasing power of money, and therefore the amount of money needed in the future...

The table below highlights how inflation erodes the purchasing power of 100 USD over time at different rates of inflation...

Inflation

Summary


Here we have illustrated the importance of starting your investments as early as possible...

Through the concept of the cost of delay...

We also illustrated the potential benefits of the investment strategy known as "Dollar Cost Averaging"...

In Part 3 of How To Build And Secure Your Wealth In A Changing World we will talk about investment strategies...

Hope this helps...

Lets talk soon...

 

Gary

Gary Williams

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Wifi Millionaire System...



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2.06.2018

Best Practices On How To Make Money Online With Affiliate Marketing

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Making Money Online Has Never Been Easier ...


Discover the insider secrets we use to take any website from a few visitors to hundreds of thousands, and in so doing how to make money online using a process that anybody can follow, simply enter your details below to receive your FREE Ultimate Guide To Making Money Online, and we will also forward to you your "FREE Bonus" the Ultimate Guide To Website Search Engine Optimization; a step by step guide to ranking your website on Google.

We GUARANTEE that both of these guides will show you the insider secrets on how to make money online; so what are you waiting for simply enter your details and check your inbox. Begin TODAY to make money online and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world.


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but their laughter turned to amazement when they heard about my lifestyle"

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The Top Guide On How To Make Money Online With Affiliate Marketing Part 6


Make Money Online With Affiliate Marketing

The ULTIMATE Guide To Making Money Online


SEO Hong Kong


This is SEO Hong Kong We 10x Your Business by driving more Customers to Your Business than any other Online Source, increasing Your Brand Awareness, Customers and Sales, this is what we do....

By Gary Williams

Here You Will Learn How To 10x Your Business And Personal Income Online...

So you can "Live life on your terms and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world"...

Because Making Money Online Has Never Been Easier...

Discover the insider secrets we use to take any website from a few visitors to hundreds of thousands, and in so doing how to make money online using a process that anybody can follow...

This Is The Ultimate Guide To Making A 6-Figure Income Online By Earning More With Affiliate Marketing


"Live life on your terms and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world"...

Part 6


[table id=35 /]



Making Money Online For Businesses


SEO Hong Kong Digital Marketing AgencyIf you do not have your own business then please bear with me here as we are going to explore Making Money Online For Businesses...

However you should absolutely come along for the journey, there will be plenty of actionable information and ideas for you…because of course you will soon be running your own business called your “Money Making Online Business”...

So You Have a Business


Lets for a moment remind ourselves of the main priorities of a business...
  1. To Get A Customer (preferably more than 1) this is called “New Business”...

  2. To keep customers this is called “Repeat Business”...

  3. Refer to points 1 and 2...


So when you run a business its all about getting more (qualified) customers and retaining them for repeat business – right...

The Business Problem


The traditional methods of attracting new customers (your customer acquisition process) are not working anymore...

You will probably agree with us that people today do not search for products and services in the Yellow Pages (YP will stop being printed from January 2019; "Finally Killed Off By The Internet" (Guardian)) or Thompson Local, local or national newspapers and magazines, radio and television, etc; no they search on the internet either on a desktop computer or increasingly on a mobile phone...

Just ask yourself how you search for information, products and services, were confident that it’s on your smart phone or computer...

And this is exactly how your clients will or will not find you, when they are looking for your products and services...

So if a business cannot be easily found on the internet (mobile phone) when their customers (existing and new) are searching for their products and services, then they will find your competitors and place the business with them instead of with you...

We can help you dominate your business environment on the search engines of Google, Bing, Yahoo, YouTube and Social Media for example Twitter and Facebook...

This will increase your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits...

Our proven strategies will help you dominate your competition...

So you need more people to find you online, and when they find you, you need to provide relevant information so that they can take action, so they can buy your Products and Services...

More importantly you want more “qualified” people visiting your website, and more “qualified” people spending more time on your website, and  more “qualified” people engaging and converting from your website…buying your Products and Services...

Why?...The more “qualified” visitors you get to your website, the more relevant the information you provide your customers, and the easier you make it for them to find you and your Products and Services when they are looking for you on the search engines then the more sales you are going to make...

Does that make sense...

So if we can provide you with a strategy that we know will increase the number of “qualified” visitors to your website so that they can engage more effectively… telephone you, contact you, and Buy Your Products and Services would that be of use to you…is that what you are looking for...

We are passionate about Online Marketing and helping our clients to achieve Market Domination and Make Money with their online presence...

From Websites to Social Media we help our clients “Crush It” increasing their Brand Awareness, Customer Acquisition, Sales, Revenues and Profits, and we can do the same for you and your business...

Are you are ready to explore your options to “Blow your business up” with our Faster, Easier, and Better ways to speed up the growth of your business so that people come to you...

So if you are you looking for more qualified customers to come to you and you would like to Blow your business up with a Faster, Easier, and Better client acquisition process to speed up the growth of your business...

Then go straight to the 21 Steps To Making Money Online...

The Problems Of Making Money Online


Now earlier I mentioned that you do not need a website today to make money online but bear with me as you will need a platform or a third party will require a platform to capture the lead, order, sale or simply to provide information; and for this example I am going to call this platform and refer to it as a website...

Here then a website is simply a platform that allows people and businesses to present information and collect leads, orders and sales from other people or businesses...

And here is the problem with the platforms, in this case our website...

Just ask yourself how you search for information, products and services, were confident that it’s on your smart phone or computer...

And this is exactly how your clients will or will not find you, when they are looking for your products and services...

So if a business cannot be easily found on the internet (mobile phone) when their customers (existing and new) are searching for their products and services, then they will find your competitors and place the business with them instead of with you...

To illustrate this point a website or more correctly its content, must be able to be found for example on the Google search engine for the search terms or “Keywords” (as they are known) when people (your customers existing and new) search for your websites products and services...

So you have your website up and running but how can your new and existing customers can find it so that you can sell your products and services to them...

For the Google search engine this essentially this means that the website must show up on a piece of High Value Real Estate...

This High Value Real Estate has an address called "The First Page Google Page 1" and its "High Value" because an increasing amount of your existing customers (repeat business) and potential customers (new business) are looking for your company’s products and services right there on "The First Page Google Page 1"...

Now this is important as an increasing amount of your existing customers (repeat business) and potential customers (new business) are looking for your company’s products and services right there on "The First Page Google Page 1", and not on a Low Value Real Estate address called page 2 or 4 or 67 etc - no they are only searching (looking) on "The First Page Google Page 1" - and it gets worse...

You see if your company website is not located at this High Value Real Estate address called "The First Page Google Page 1" then your competitors websites are, and an increasing amount of these people - your existing customers (repeat business) and potential customers (new business) - that are searching (looking) for your company’s products and services - are now going to purchase from your competitors instead of from you...

Goolge Page 1 Search Traffic

You now understand why its imperative for your company website to be located and positioned on this High Value Real Estate address called "The First Page Google Page 1"...

So that when your existing customers (repeat business) and potential customers (new business) are looking for your company’s products and services they can find your company (website) and buy from you - got it...

It is ONLY by utilizing and implementing Search Engine Optimization (both On-Page and Off Page SEO) strategies and techniques that will position your website on this High Value Real Estate address called "The First Page Google Page 1" so that new business comes to you...

Without applying SEO to your website (and your other online properties for example your Google My Business (GMB) property) your website will reside at a Low Value Real Estate address called Google page 2 or 4 or 67 etc with all the other "Companies that are going out of business"...

And all of that money and time that you spent on planning and building your website will be of no value...

Now most people have "Got it" by now, but they come out with some astonishing statements and questions the most "Popular" being...

"Yes but SEO costs a lot of money, doesn't it" or "How much does SEO cost"...

This if course is the wrong statement and the wrong question...

Having demonstrated the imperativeness of your company website (your business) being located and positioned at this High Value Real Estate address called "The First Page Google Page 1", and pointing out the consequences of your company website being located and positioned at a Low Value Real Estate address called "No Where To Be Found Page 450"...

The correct statement and question should be...

"SEO is a lot cheaper than being located and positioned at a Low Value Real Estate address called "No Where To Be Found Page 450"...

This is because if our customers cannot find our company website when they are looking for our products and services then they will not purchase from us and we will make no sales"...

or

"How much will it cost my company not to be located and positioned at this High Value Real Estate address called "The First Page Google Page 1"...

So hopefully we all now agree about how imperative it is for your company website to be located and positioned at this High Value Real Estate address called "The First Page Google Page 1"...

However for your website to be on the this High Value Real Estate address called "The First Page Google Page 1" it will require a lot of work called Search Engine Optimization (SEO)...

If you would like to know more about SEO please refer to The Ultimate Guide To Website Search Engine Optimization...

And it get worse, you see your customers when they are searching for your products and services to buy from you so that you can make money online; well they also look for your products and services in other places (other search engines) than Google...

Yes they also look for your products and services on social media for example Facebook, YouTube, Twitter, Instagram and LinkedIn...

And luckily for us that they do search on these social media platforms; and this is how we find them and introduce them to our products and services and forward them to our or a third party website (platform) so that they can buy from us or a third party and we get paid and earn money online...

This means that to a larger or smaller extent we no longer have to be able to place our website on this High Value Real Estate address called "The First Page Google Page 1”...

 We can simple go and find them or importantly help them find us (advertise) on the social media sites and also on Google adverts...

Furthermore we can do this quickly and dynamically for example we can place an advert on Facebook very quickly and we can also alter it instantly and cancel it immediately...

This means that we can act strategically with speed...

So you need to increase your reach and you do this with blogging and social media for example Facebook, Twitter, Instagram, YouTube and Google Ads...

BIG Lesson No 2


Today a “Website” is not enough whether its your website or a third party website...


Your website will simply not be found on the Google website without a lot, and I do mean a lot of work and skill which takes a long time to acquire and execute (and if you cannot do this yourself, a large amount of money)...

So in today’s online marketing environment you have to do two further steps to earn money online...
  1. Find out where your target audience (people who would be interested in your product or services) hang out for example on Facebook...

  2. Target and Drive this traffic (these people who are searching for your products and services) for example using Facebook advertisements to your website so that they can buy your products and services...


But which traffic source will work best for your business and how do you use and utilize your blogs and social media to take full advantage from them...

In other words how do you get the most “Bang for your buck”...

And now we come back to the same problem that has caused you to procrastinate and not to take action and that is “Information Overload”...

Simply which strategy will work best for you and how do you find out how to implement and execute...

You see it is soooo easy to get overwhelmed by all the different tools, tactics and tips that you come across as an affiliate marketer...

One guy might tell you that extra long sales letters are definitely the way to go if you want to optimize conversions on your website...

The very next guy might tell you that long sales letters (content on website pages) are a waste of time and that you should be focusing on landing pages (short sales content on website pages) that can be viewed in their entirety above the fold (the very top of a website page)...

Someone else might tell you that video landing pages are the name of the game...

Who is right? What should you do...

The truth of the matter is that any of all of them could be correct under the right circumstances for the right offer at the right time to the right audience...

FREE Bonus: The Ultimate Guide To Website Search Engine Optimization     


Your first step is to download your FREE Ultimate Guide To Website Search Engine Optimization

In Part 7 of How To Make Money Online With Affiliate Marketing will be looking My Story and how I am Making Money Online...

Hope this helps...

Lets talk soon...

 

Gary

Gary Williams

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Wifi Millionaire System...



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Want to know how to make money online? then why don't you download your FREE Ultimate Guide To Making Money Online and we will also forward to you your "FREE Bonus" the Ultimate Guide To Website Search Engine Optimization so that you will have all the information on how to "Make Money Online".

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2.02.2018

How To Get More Traffic and Leads WordPress Tips Part 6

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Making Money Online Has Never Been Easier ...


Discover the insider secrets we use to take any website from a few visitors to hundreds of thousands, and in so doing how to make money online using a process that anybody can follow, simply enter your details below to receive your FREE Ultimate Guide To Making Money Online, and we will also forward to you your "FREE Bonus" The Ultimate Guide To Website Search Engine Optimization; a step by step guide to ranking your website on Google.

We GUARANTEE that both of these guides will show you the insider secrets on how to make money online; so what are you waiting for simply enter your details and check your inbox. Begin TODAY to make money online and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world.


Discover The 21 Steps Making Money Online System That Deposits $1,250… $3,300… $5,500… $10,000 Commissions Direct Into YOUR Bank Account…

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Your New Opportunity Is Right Here


"They laughed when I said I Made My Money on the internet...

but their laughter turned to amazement when they heard about my lifestyle"

Making Money Online Has Never Been Easier...

Check this out and judge for yourself...

[/et_pb_signup][et_pb_text global_parent="204640" _builder_version="3.0.47" text_font="PT Serif||||" text_font_size="18" header_font="PT Serif||||" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" module_alignment="center"]

We're Making Money Online...YOUR New Opportunity Is Right Here


[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" background_color="#ffffff" fullwidth="on" custom_padding="15px||15px|" disabled_on="off|off|off" disabled="off" custom_padding_tablet="50px|0|50px|0" custom_padding_last_edited="on|desktop" global_module="204572"][et_pb_fullwidth_menu admin_label="Online University Main Menu" global_parent="204572" menu_id="381" background_color="#0c71c3" background_layout="dark" text_orientation="center" submenu_direction="downwards" fullwidth_menu="off" mobile_menu_text_color="#ffffff" disabled_on="on|on|" menu_font_size="18" custom_css_menu_link=".mobile-menu span.btn-submenu color: #f2f2f2;" /][/et_pb_section][et_pb_section bb_built="1" admin_label="section" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="on" custom_padding="||0px|" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off"][et_pb_row admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_margin="||0px|" allow_player_pause="off" parallax="off" parallax_method="on" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="New Text" background_layout="light" text_orientation="justified" use_border_color="off" custom_margin="||0px|" text_font_size="18" _builder_version="3.0.93" text_font="PT Serif||||||||" header_font="PT Serif||||||||" border_color_all="#ffffff"]

How To Get More Traffic and Leads WordPress Tips Part 6


How To Get More Traffic and Leads Wordpress Tips

Welcome back…

In part 1 of this series “How To Get More Traffic and Leads WordPress Tips”…

We looked at choosing your "Blog Platform" and why we recommend WordPress…

Part 2 we looked at "Branding" your site...

Part 3 we looked at customizing your site with "Plugins"...

Part 4 we looked at customizing your site with "Social Sharing"...

And in Part 5 we looked at customizing your site with "Outreach" ...

Here in Part 6 of “How To Get More Traffic and Leads WordPress Tips” we take a look at "Email Marketing" as a way to build traffic...

Email Marketing


So you have a website and traffic to your site...

Well you should be capturing those visitors to your site so that you can market your products and services to them on an ongoing basis...

You accomplish this by using a "Lead Capture Page"...

The Lead Capture Page consists of 3 elements...
  1. A Marketing Message.

  2. A reason why to subscribe for example a FREE Guide or invitation to a Webinar.

  3. And Autoresponder for example Aweber.


We use Elegant Themes to create our Lead Capture Page (our sales page)...

So that people who are interested in our site can receive their FREE eBook in exchange for their name email address which enables us to capture the lead...

Here is an example of a Lead Capture Page...

This Lead Capture Page is live and you can use it to discover how I earn money online...

Simply enter your name and emails address below and you will be taken to the videos...

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="section" background_color="#f9f9f9" _builder_version="3.0.92" background_image="http://seohongkong.website/wp-content/uploads/2017/12/Regular-People-Making-Money-Online.jpg" parallax="on" parallax_method="off" custom_padding="0px|0px|0px|0px"][et_pb_row admin_label="row" _builder_version="3.0.92" background_size="initial" background_position="top_left" background_repeat="repeat" background_color="rgba(125,165,193,0.43)"][et_pb_column type="4_4"][et_pb_text background_layout="dark" _builder_version="3.0.91" text_font="PT Serif||||" text_font_size="18" text_text_color="#ffffff" header_font="PT Serif|on|||" header_text_color="#ffffff" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="justified" module_alignment="left"]

Making Money Online Has Never Been Easier ...


Discover My Insider Secrets On How I Make Money Online


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Your New Opportunity Is Right Here


"They laughed when I said I Made My Money on the internet...

but their laughter turned to amazement when they heard about my lifestyle"

Making Money Online Has Never Been Easier...

Check this out and judge for yourself...

[/et_pb_signup][et_pb_text background_layout="dark" _builder_version="3.0.91" text_font="PT Serif||||" text_font_size="18" text_text_color="#ffffff" header_font="PT Serif||||" header_text_color="#ffffff" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" module_alignment="center"]

We're Making Money Online...YOUR New Opportunity Is Right Here


[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" admin_label="section" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="on" custom_padding="||0px|" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off"][et_pb_row admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_margin="||0px|" allow_player_pause="off" parallax="off" parallax_method="on" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="New Text" background_layout="light" text_orientation="justified" use_border_color="off" custom_margin="||0px|" text_font_size="18" _builder_version="3.0.93" text_font="PT Serif||||||||" header_font="PT Serif||||||||" border_color_all="#ffffff"]

The Money Is In The List


 You may have heard of this phrase and it is referring to the list of your collected emails...

The money is in this list (of collected emails) because you can market to this list and make additional sales...

In our case it is even more power full in that we have a "Target list” of interested buyers...

You see when people are interested in your site products and services, this is reinforced when they exchange their name and email for your eBook...

In summary if the money is in the list then this is magnified when you have a targeted list (a list of people who are interested in your products and services)...

So you will require an autoresponder and we recommend and use Aweber for our autoresponder, because they have been around for a long time and are regarded as the leaders in their field...

Their product includes unlimited email campaigns, newsletters and broadcasts...

Aweber offer a FREE trail account where you can take a good look at their product and services risk free. This is a great way of testing and seeing if Aweber is for you. You can check them out here Aweber...

You will need an autoresponder so we recommend that you check out Aweber so that you can decide for yourself...

Importantly Aweber works seamlessly with Elegant Themes who we use for all of your websites...

Conclusion


Thank you for visiting our site and we hope you enjoyed our series on "How To Get More Traffic and Leads WordPress Tips”...

If you would like to receive our posts "hot of the press" then please subscribe by clicking on the link...

Hope this helps...

Lets talk soon...

 

Gary

Gary Williams

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" fullwidth="off" specialty="off" transparent_background="off" custom_padding="0px||0px|" background_color="#f9f9f9" _builder_version="3.0.89" global_module="204770"][et_pb_row global_parent="204770" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_margin="0px||0px|" allow_player_pause="off" parallax="off" parallax_method="on" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Text WIFI Millionaire" global_parent="204770" _builder_version="3.0.90" text_font="PT Serif||||" text_font_size="18" header_font="PT Serif||||" background_size="initial" background_position="top_left" background_repeat="repeat" module_alignment="left" custom_margin="10px|||" background_layout="light"]

Wifi Millionaire System...



[/et_pb_text][et_pb_text admin_label="Blog Share Sign Off" global_parent="204770" background_layout="light" text_orientation="justified" use_border_color="off" custom_margin="0px||0px|" text_font_size="18" _builder_version="3.0.91"]


Want to know how to make money online? then why don't you download your FREE Ultimate Guide To Making Money Online and we will also forward to you your "FREE Bonus" the Ultimate Guide To Website Search Engine Optimization so that you will have all the information on how to "Make Money Online".

Share

If you find this information interesting and useful others will to, so please share this content, thank you.

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2.01.2018

The Ultimate Guide On How To Make Money Online With Affiliate Marketing

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Making Money Online Has Never Been Easier ...


Discover the insider secrets we use to take any website from a few visitors to hundreds of thousands, and in so doing how to make money online using a process that anybody can follow, simply enter your details below to receive your FREE Ultimate Guide To Making Money Online, and we will also forward to you your "FREE Bonus" the Ultimate Guide To Website Search Engine Optimization; a step by step guide to ranking your website on Google.

We GUARANTEE that both of these guides will show you the insider secrets on how to make money online; so what are you waiting for simply enter your details and check your inbox. Begin TODAY to make money online and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world.


Discover The 21 Steps Making Money Online System That Deposits $1,250… $3,300… $5,500… $10,000 Commissions Direct Into YOUR Bank Account…

[/et_pb_text][et_pb_signup global_parent="204640" provider="aweber" activecampaign_list="|none" aweber_list="Gary Williams|4866414" campaign_monitor_list="|none" constant_contact_list="|none" convertkit_list="|none" emma_list="|none" feedblitz_list="|none" getresponse_list="|none" hubspot_list="|none" icontact_list="|none" infusionsoft_list="|none" madmimi_list="|none" mailchimp_list="|none" mailerlite_list="|none" mailpoet_list="|none" mailster_list="|none" ontraport_list="|none" salesforce_list="|none" sendinblue_list="|none" success_action="redirect" success_redirect_url="https://seohongkong.website/how-to-make-money-online/" title="YES! I Want My FREE Ultimate Guide To Making Money Online" button_text="Yes! I Want My FREE Guide Now!" use_background_color="off" background_layout="light" form_field_background_color="#ffffff" form_field_text_color="#000000" _builder_version="3.0.91" header_font="PT Serif|on|||" header_font_size="30" body_font="PT Serif||||" body_font_size="18" result_message_font_size_tablet="51" result_message_line_height_tablet="2" text_orientation="center" custom_button="on" button_text_color="#edf000" button_bg_color="#000000" button_border_width="5" button_border_color="#edf000" button_font="|on||on|" button_icon="%%36%%" button_icon_color="#edf000" button_text_color_hover="#edf000" button_bg_color_hover="#000000" button_border_color_hover="#000000" use_border_color="on" border_width_all_fields="1" button_icon_placement="right" module_id="contact"]

Your New Opportunity Is Right Here


"They laughed when I said I Made My Money on the internet...

but their laughter turned to amazement when they heard about my lifestyle"

Making Money Online Has Never Been Easier...

Check this out and judge for yourself...

[/et_pb_signup][et_pb_text global_parent="204640" _builder_version="3.0.47" text_font="PT Serif||||" text_font_size="18" header_font="PT Serif||||" background_size="initial" background_position="top_left" background_repeat="repeat" text_orientation="center" module_alignment="center"]

We're Making Money Online...YOUR New Opportunity Is Right Here


[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" background_color="#ffffff" fullwidth="on" custom_padding="15px||15px|" disabled_on="off|off|off" disabled="off" custom_padding_tablet="50px|0|50px|0" custom_padding_last_edited="on|desktop" global_module="204572"][et_pb_fullwidth_menu admin_label="Online University Main Menu" global_parent="204572" menu_id="381" background_color="#0c71c3" background_layout="dark" text_orientation="center" submenu_direction="downwards" fullwidth_menu="off" mobile_menu_text_color="#ffffff" disabled_on="on|on|" menu_font_size="18" custom_css_menu_link=".mobile-menu span.btn-submenu " /][/et_pb_section][et_pb_section bb_built="1" admin_label="section" transparent_background="off" allow_player_pause="off" inner_shadow="off" parallax="off" parallax_method="on" custom_padding="||0px|" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off"][et_pb_row admin_label="row" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_margin="||0px|" allow_player_pause="off" parallax="off" parallax_method="on" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="New Text" background_layout="light" text_orientation="justified" use_border_color="off" custom_margin="||0px|" text_font_size="18" _builder_version="3.0.92" text_font="PT Serif||||||||" header_font="PT Serif||||||||" border_color_all="#ffffff"]

The Top Guide On How To Make Money Online With Affiliate Marketing Part 4


Make Money Online With Affiliate Marketing

The ULTIMATE Guide To Making Money Online


SEO Hong Kong


This is SEO Hong Kong We 10x Your Business by driving more Customers to Your Business than any other Online Source, increasing Your Brand Awareness, Customers and Sales, this is what we do....

By Gary Williams

Here You Will Learn How To 10x Your Business And Personal Income Online...

So you can "Live life on your terms and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world"...

Because Making Money Online Has Never Been Easier...

Discover the insider secrets we use to take any website from a few visitors to hundreds of thousands, and in so doing how to make money online using a process that anybody can follow...

This Is The Ultimate Guide To Making A 6-Figure Income Online By Earning More With Affiliate Marketing


"Live life on your terms and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world"...

Part 4


[table id=35 /]



The Licencing Model


 We have looked at straight affiliate marketing where you promote other third party products and services, together with promoting your own products and services with their increase costs in time and money...

We now look at the Licencing Model for making money online - An affiliate marketing model that works, as it is a combination of the two strategies offering the benefits of affiliate marketing without the disadvantages of creating your own products and services...

In short we are looking for the ideal online marketing opportunity where we have all of the advantages of affiliate marketing without the disadvantages of creating our own products and services...

So if we could find a way to market other people’s products and services and earn money on the initial sales and on repeat additional sales from the accumulated existing customers that we find through our marketing for example advertising on Facebook; then this would be a winning strategy, a robust business model...

Then we would reduce our cost of acquisition by spreading the cost over multiple sales and in so doing increase our sales and more importantly our profit (our return on investment (ROI))...

In addition we are still promoting other people’s products and services because this will allow us to...

"Live life on your terms and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world"...


So the Licencing Model to making money with online marketing combines the benefits of affiliate marketing while removing many of the disadvantages of creating your own products and services to market online...

Instead of spending all that time and money in creating your own products and services you licence them from a third party...

The amount of time and money that you save combined with the quality of the products and services that are available is incredible...

The savings to your time and money cannot be overstated...

With the Licence Model you can literally save thousands of pounds in development costs alone, and months of your time that could be better utilized...

This will allow you to "Live life on your terms and "Live Your Dream" were you decide how much money you want to enjoy in your life, while only working when, where, and how you want to from anywhere in the world" without the added problems and issues of developing your own products and services...

Remember them sourcing, design, production, marketing scripts, templates, images and videos, payment collection the list goes on and on...

In addition, imagine opening a fast food outlet without any previous experience in fast food...

Do you think you would be better placed by partnering with McDonalds who have years of experience in the fast food industry...

Well that’s what you get with the Licencing Model the added benefit of the Licensees experience...

So we want to concentrate of the front end marketing while being rewarded with initial and ongoing commissions for repeat business while always owning the client...

Strangely many people try making money online by themselves and they “Go it alone” without any business or marketing or internet experience; and wonder why they only accumulate expenses with no results whatsoever in terms of sales or even clients...

Their sales copy turned people away from their offering, their products and services, and even their message (what they are about and their added value to the market place) where not upto the standards required by the market place (the judge and jury of all of your efforts)...

Now I know what you are thinking, that the licence Model look like a franchise and in many ways it is...

An analogy would be were a franchise like McDonalds provides a Licence to its franchisee, which allows them to utilize the franchises systems, processes, experience and products and services...

So instead of trying to figure it “ALL out” on their own the franchisee is provided with a proven track to follow...

I am sure you would agree that when you have little or no experience of making money online through internet marketing this make a lot of sense...

In summary this is the Licencing Model method of earning money online...

So the Licencing Model provides the Licence holder with a proven track to follow, and provides the training, as well as the products and services while allowing the Licence holder to earn commissions on both the initial and repeat business...

The Licencing Model also provides another benefit over the standard affiliate model which cannot be overstated you the Licence holder also own the customers...

It is this ownership of the customer that allows you to continue marketing to the customer after the initial sale...

This allows you to build a relationship with your customers by providing information that is of interest to them (adding value to the relationship) and additional products and services that will provide you with further commission payments...

Remember that with traditional affiliate marketing you only get paid commission on the initial sale while having to provide all of the costs of acquisition. This is not a robust business model, spending acquisition costs on customers that you will never see again is madness...

A robust business model is acquiring a customer and making repeated sales to them over the “Life time of the client”...


Using the Licencing Model method of earning money online, has several advantages and also reduces the disadvantages of affiliate marketing the main one being that you own the customer which allows you to make multiple sales from the same customer....

In Part 5 of How To Make Money Online With Affiliate Marketing will be looking at Making Money Online For Businesses and The Problems Of Making Money Online and their solutions...

Hope this helps...

Lets talk soon...

 

Gary

Gary Williams

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" fullwidth="off" specialty="off" transparent_background="off" custom_padding="0px||0px|" background_color="#f9f9f9" _builder_version="3.0.89" global_module="204770"][et_pb_row global_parent="204770" make_fullwidth="off" use_custom_width="off" width_unit="on" use_custom_gutter="off" custom_margin="0px||0px|" allow_player_pause="off" parallax="off" parallax_method="on" make_equal="off" parallax_1="off" parallax_method_1="off" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_text admin_label="Text WIFI Millionaire" global_parent="204770" _builder_version="3.0.90" text_font="PT Serif||||" text_font_size="18" header_font="PT Serif||||" background_size="initial" background_position="top_left" background_repeat="repeat" module_alignment="left" custom_margin="10px|||" background_layout="light"]

Wifi Millionaire System...



[/et_pb_text][et_pb_text admin_label="Blog Share Sign Off" global_parent="204770" background_layout="light" text_orientation="justified" use_border_color="off" custom_margin="0px||0px|" text_font_size="18" _builder_version="3.0.91"]

Want to know how to make money online? then why don't you download your FREE Ultimate Guide To Making Money Online and we will also forward to you your "FREE Bonus" the Ultimate Guide To Website Search Engine Optimization so that you will have all the information on how to "Make Money Online".

Share

If you find this information interesting and useful others will to, so please share this content, thank you.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]